The background

Built to modern housing standards and using sustainable materials, ecospace has set a new standard in garden studios. Yet, their success has led to competitors marketing inferior copies of their designs.

The brief

To bring to life the inimitable experience of being in an Ecospace by developing a brand campaign for press and trade, and support materials for a stand at The Chelsea Flower Show.

The Idea

We inspired people to ‘find their natural space in life’ at the bottom of their garden. Incongruous animals such as meerkats, giraffes and a brown bear living in and around ecospace brought its environmentally-friendly nature to life. Whilst copy from the first-person’s perspective injected a human element into the work. At the Chelsea Flower Show, we used eco-friendly pedal-power to transport visitors to and from the venue in the form of free, branded, grass-covered rickshaws. The drivers were briefed to tell the ecospace story en-route and encourage passengers to visit the stand. The whole activity was supported with a new website, taking visitors on a journey inside an Ecospace, allowing them to explore its key features, configure and cost one to their own specifications.

The results

The press campaign is just breaking. Nevertheless, at the Chelsea Flower Show, ecospace stood out and generated a buzz amidst a sea of displays and exhibitors. Our rickshaws created fantastic cut-through and were photographed with celebrities on board. They were featured in The Times, This is London and on the BBC, and helped to drive unprecedented levels of traffic to the stand. Web traffic also increased as did the number of units sold as a direct result of the campaign so far.

http://www.ecospacestudios.com