The background

Marriott has all the elements in place to be the number one choice international hotel for business travellers. However, although known globally for their high-quality, consistent hotels and resorts, Marriott’s appeal amongst the fast-growing group of younger business travellers is not as high as it might be – with perceptions that they are traditional and slightly out-dated.

The brief

To turn this perception on its head by engaging the target in a stylish and progressive way – revealing to business travellers what the Marriott experience is really like, anywhere the world.

Our response

The global campaign spanning TV (60”s, 30”s & 15”s), press, outdoor & online is now live across the world – watch this space.