iPhone drops out of top 5 most popular phones as HTC dominates
metro.co.uk, 23 February 2011
Britons might be falling a little bit out of love with the Apple iPhone after being seduced by cheaper models and Google's rival Android software - especially those made by HTC.
The iconic handset dropped three places to No.6 last month’s in a list of the nation’s favourite mobiles, compiled by uSwitch based on data about which phones people are buying and searching for... [more]
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“HTC backs ‘quietly brilliant’ promise with heavyweight global campaign”
marketingmagazine.co.uk, 10 February 2011
As seen on TV and in Marketing Magazine, our latest campaign for HTC has launched across Europe, Middle East and Asia. Our work, including digital, outdoor and press, features the TV ads ‘Party’ and ‘Bungee’ (pictured). Vladimir Malugin, European marketing director for HTC, said: "The campaign highlights the HTC innovations that improve your everyday enjoyment of using our phones and starts to establish our brand promise 'Quietly Brilliant'." ... [more]
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Amp launches global campaign for HTC
Amp launches the global campaign called ‘Here’s an idea’. Designed to highlight the many innovative little touches built into HTC smartphones that help to solve everyday challenges in life; from phones you can call from your computer when they’re lost and on silent, to phones you can flip over to silence in embarrassing situations. All of the innovations demonstrate how HTC lives up to its brand tagline ‘Quietly Brilliant.’
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Lord's Roar booth picks up 2 awards
We are very pleased to announce that our first campaign with Lord’s has won an award from the English Cricket Board and a silver DMA.
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Stuff we like
In this curious 8-minute clip entitled 2019: A Future Imagined, concept designer Syd Mead discusses the nature of creativity and how it informs technology and the future. Syd, who worked on the likes of Blade Runner, Aliens and Tron, has some interesting (albeit autocratic) views on creativity, which definitely gets you thinking what lies ahead for mankind as we continue to innovate and create.
2010 DMA's
We’re pleased to announce our campaign work for Callaway Golf and Lord’s Cricket Ground have been recognised at the 2010 DMA’s. We picked up Gold for best campaign website for our Callaway Demon Drive work, and our integrated campaign for the Lord’s England vs Bangladesh Test Match received a Silver award in the best use of field marketing category. Visit our work section to find out more.
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Stuff we like
When most people mention social media it’s usually Facebook, Twitter and MySpace that are the first sites to spring to mind. However, there is an ever-growing raft of niche websites that are letting people interact with those that share a similar appreciation of interests. Mubi brings together cinephiles, whilst also allowing users to discuss, rate and watch films online. The recently launched dream aggregator REMcloud (a kind of ‘twitter of dreams’) allows people to post details from last night's dreams and view those from other users. Fubar is an ‘online pub’ in which members can send virtual drinks to other members and converse (we’re sceptical). However, our favourite (for most reasons), has to be Red Karaoke. With more than 500,000 members, it lets you record online, and compete in true Eurovision fashion.
Halloween at Amp Towers
A surprising amount of sculpting talent was unleashed today on a range of pumpkins in our annual carve-fest. No surprises for guessing the winner... the team behind the tribute to our Creative Partner. Teacher’s pets!