Celebrated chef and entrepreneur, Masahiro Kasahara, will join existing Maurice Lacroix ambassadors including Bob Geldof and Jimmy Wales, to front the brand’s latest campaign in Japan.
Currently Kasahara’s notorious for being one of Japan’s top chefs, however in the past he’s had many obstacles to overcome. Hard work has paid off and Kasahara’s Tokyo restaurant ‘Sanpi Ryoron’ has proven to be a great success. In fact, it’s the most difficult restaurant in Japan to make a reservation.
Our global awareness campaign, champions those who remain true to their beliefs when faced with difficult obstacles. And Kasahara has been selected as a great example of someone who embodies just that.
Check Kasahara’s behind-the-scenes footage during our recent photo shoot in Japan:
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